Toucan Sam became the mascot for Froot Loops cereal in 1963. The cartoon character was created by Manuel R. Vega and originally voiced by Mel Blanc, using an ordinary American accent. Blanc’s original commercials were noted for their use of Pig Latin (referring to the cereal as OOT-fray OOPS-lay). The ad agency later decided to switch to the English accent more commonly associated with the character. They then employed Paul Frees to do what is, in effect, an imitation of Ronald Colman. Most recently, Toucan Sam was voiced by Maurice LaMarche after the death of Paul Frees. Toucan Sam had a cousin named Arty Artin that was featured in a few commercials. Animation of the commercials were created by several animation companies including Thumbnail Spots; this impacted the character growth among the years.